Privacy Policy
Debt Helper UK
Last updated: March 2026
Introduction
Debt Helper UK takes the confidentiality and protection of personal data seriously.
This privacy notice explains how personal data is collected, used, and shared when individuals interact with the Debt Helper UK website and related services.
This privacy notice applies only to personal data collected through websites and services operated by Debt Helper UK.
Debt Helper UK is a trading style of:
Aware Digital Solutions Ltd
76 Hamilton Road
Motherwell
Scotland
ML1 3BY
Aware Digital Solutions Ltd is the data controller responsible for the personal data described in this notice.
If you have any questions regarding this notice or how we process personal data, you can contact us at:
About Our Site
The Debt Helper UK website allows individuals to request information about services that may help them manage or resolve personal debt.
The platform connects individuals seeking assistance with organisations that provide debt advice, financial support, or related services.
How Our Site Works
Individuals may submit enquiries through:
- the Debt Helper UK website
- online advertising forms (including Meta / Facebook / Instagram lead forms)
When an enquiry is submitted, Debt Helper UK collects information about the individual’s circumstances and may share this information with partner organisations that may be able to provide assistance.
These organisations may contact the individual directly to discuss potential services or solutions.
Where appropriate, the website will clearly indicate which organisations may receive the enquiry.
About Us
Debt Helper UK is operated by:
Aware Digital Solutions Ltd
Company Number: SC858915
Registered Office:
76 Hamilton Road
Motherwell
Scotland
ML1 3BY
Aware Digital Solutions Ltd is registered with the UK Information Commissioner’s Office (ICO) as a data controller.
More information about the ICO is available at:
What Data We Collect
When you submit an enquiry through our website or associated forms, we may collect the following information:
Contact Information
- name
- email address
- telephone number
- postcode or location
Information about your circumstances
- approximate level of debt
- employment status
- housing status
- other information relevant to your enquiry
Technical Information
- IP address
- browser and device information
- website usage data
We only collect information that is necessary to respond to your enquiry and connect you with appropriate service providers.
How We Use Your Data
We may use your personal data to:
- respond to enquiries submitted through our website
- connect individuals with organisations that may provide assistance
- manage referrals to partner organisations
- communicate with individuals regarding their enquiry
- prevent fraudulent or spam submissions
- improve our website and advertising campaigns
Sharing Your Data
Where you submit an enquiry through our website or associated advertising forms, your personal data may be shared with organisations that provide debt advice, financial support services, or related products that may be relevant to your circumstances.
This may include:
Aristotle Financial Help
Suite 433–434
Baltic Chambers
50 Wellington Street
Glasgow
G2 6HJ
Scotland
Partner organisations may contact you directly in response to your enquiry using the contact details you provide. This contact may take place via telephone, email, SMS, or messaging services such as WhatsApp.
Depending on the nature of your enquiry, your information may be shared with more than one partner organisation where their services may be relevant to your situation.
Debt Helper UK operates a lead generation platform and may receive a commercial payment, referral fee, or other form of compensation when enquiry information is shared with partner organisations or where an introduction results in a customer engagement.
Organisations that receive your enquiry will act as independent data controllers. Individuals should review the privacy notices of those organisations to understand how their personal data will be processed by them.
Debt Helper UK takes reasonable steps to ensure that partner organisations receiving personal data operate appropriate data protection and security measures.
Commercial Data Sharing
Debt Helper UK operates a digital platform designed to connect individuals seeking assistance with organisations that may be able to provide relevant services.
Where an enquiry is submitted, personal data may be shared with one or more partner organisations whose services may be relevant to the enquiry.
Debt Helper UK may receive commercial compensation, referral fees, or other forms of payment where enquiry information is shared with partner organisations or where introductions lead to the provision of services.
Partner organisations who receive enquiry information may contact individuals directly regarding services that may be relevant to the enquiry submitted.
Working With Suppliers
We work with technology and service providers who support our platform. These may include:
• website hosting providers
• CRM or database providers
• email service providers
• analytics and marketing platforms
These organisations process personal data on our behalf under appropriate contractual safeguards.
International Data Transfers
Some of our technology providers and partners may process personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place in accordance with UK data protection laws. This may include the use of International Data Transfer Agreements (IDTAs) or other approved transfer mechanisms.
Children’s Data
Debt Helper UK services are intended for individuals aged 18 or over. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data relating to a minor has been submitted, we will take steps to delete that information.
Cookies
Our website uses cookies and similar technologies to:
- ensure the website functions properly
- analyse website traffic
- measure the effectiveness of advertising campaigns
Further details are available in our Cookie Policy.
Data Security
Debt Helper UK takes appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure.
These measures may include secure hosting environments, encrypted data transmission, access controls, and contractual safeguards with service providers who process personal data on our behalf.
Storing Your Data
Debt Helper UK has implemented a Data Retention Policy which defines how long personal data is retained and the reasons for those retention periods.
In general:
- enquiry and referral data may be retained for up to six years
- website analytics data and technical logs may be retained for up to 24 months
Retention periods are determined based on business needs, legal and regulatory obligations, and the need to resolve disputes or defend potential legal claims.
Personal data may be deleted earlier where it is no longer required.
Legal Grounds for Processing
Under UK GDPR, organisations must have a lawful basis for processing personal data.
We rely on the following legal bases:
|
Activity |
Lawful Basis |
|
Connecting individuals with service providers |
Consent |
|
Managing referrals and enquiries |
Legitimate interests |
|
Fraud prevention and security |
Legitimate interests |
|
Website analytics |
Legitimate interests |
|
Sharing enquiries with partner organisations |
Consent |
|
Managing partner referral relationships |
Legitimate interests |
Where processing is based on consent, individuals have the right to withdraw that consent at any time.
Your Rights
Under UK data protection law you have the right to:
- request access to your personal data
- request correction of inaccurate data
- request deletion of your personal data
- object to certain types of processing
- request restriction of processing
- request transfer of your personal data
- withdraw consent where processing is based on consent
Requests can be submitted by contacting:
info@debthelperuk.co.uk
Contacting Us
If you have any questions about this privacy notice or how your personal data is processed, you can contact us at:
Email:
info@debthelperuk.co.uk
Postal Address:
Aware Digital Solutions Ltd
76 Hamilton Road
Motherwell
Scotland
ML1 3BY
Complaints
If you are unhappy with how your personal data has been handled, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Changes to This Notice
This privacy notice may be updated from time to time to reflect changes to our services or legal requirements.
The latest version will always be available on this website.